Geico on the Deerfield River

I scouted Western Massachusetts, Northwestern Connecticut and the Catskills for this Geico spot. Besides the usual aesthetic considerations – “it should look like “A River Runs Through it” – there were lots of logistical considerations, like depth and speed of water, who was controlling the dams upstream, and when they would release water, or close the river to rafters etc. In the end we wound up on the beautiful Deerfield, a classic fly fishing river. The company is Hungry Man, and it was directed by Hank Perlman and produced by Tom O’Malley.