I recently came across the W Magazine September fashion issue from 2004. In it was a layout I scouted for in Niagara Falls, USA and Canada. First I was asked to watch the 1953 film noir thriller Niagara, starring Marilyn Monroe and Joseph Cotten, which was filmed at the Falls. Then I was sent up there to try to find the actual locations used in the film, and also scout for locations with a similar vibe, like funky 50’s motels. I had never heard of the movie, and was impressed by Marilyn’s dramatic acting. It was a fun bit of visual sleuthing. The piece was photographed by Craig McDean (who I scouted for many times) and was styled by Alex White.
